Launch and upgrade
Launch it properly. Relaunch it when it’s quiet.
A listing gets one first week. We plan it from the capture to the sold post, and when a listing has gone quiet, we give it a fresh look and a second launch.
The launch plan
From capture to sold.
What happens, when, and what goes out on each day. Your agent sets the dates; we keep the plan.
Day −7Capture
Capture
Photos, twilight, the iGUIDE scan, drone and film in one visit, planned around the light.
Day −3Create
Create
Edited photos, reels, posts, the floor plan and the property website, made to your brand and checked.
Day 0Go live
Go live
Just listed reel, feed post, story and email newsletter. The signboard code points to the property website.
Day 3Open home
Open home
Countdown story with time, address and the 3D link. Window card and brochure for the day.
Week 2Keep it moving
Keep it moving
A carousel of the details, a LinkedIn note on what buyers asked, and an agent video if you booked one.
SoldClose well
Close well
A sold post that thanks the vendor, ready the day the result can be shared.
Upgrade a listing
A second first impression.
If a listing has sat for a few weeks, buyers have scrolled past the same photo many times. A relaunch changes what they see.
- New light: twilight, re-edits or the rooms that were missed
- A reel and a carousel that lead with what makes the home different
- An iGUIDE 3D tour and floor plan for buyers who want detail
- A property website to send every enquiry to
- A “fresh look” post so followers know to look again
Upgrade your agency
Brand, people and a website, together.
The same thinking works for the whole office: a brand guide so every post matches, team profiles so people know who they’re calling, and a website that holds it all.
